The seven-year itch

3387985048_436dcb9375_mLittle things have been bugging me lately.

This post is pretty snarky, so please bear with me and try to read it all the way to the end.

I went to see a movie last weekend. Before the previews start, there’s an ad featuring a close-up image of the torso of a reclined woman wearing a dark brown bikini. She has one arm raised over her head, revealing her armpit, and the other hand is holding an ice cream bar. On her left breast there’s a light brown smudge that looks like spilled chocolate ice cream, until you look closer and realize it’s a palm tree. This ad has preceded every single movie I’ve watched in Switzerland, the whole time we’ve lived here. I can’t believe it. You’d think that by now they would have changed the ad, particularly since it’s so awful.

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