I’m reading “The Shallows” right now (thank you Matt, my local independent bookseller, for another eye-opening tome). It addresses how the Internet is changing our brains. Did you know that you read differently online? Eye-tracking studies have shown that the vast majority of people read the first two or three full lines of text on a web page,
Then they may once again scan about halfway across the page
for a couple more lines, before finally letting their eyes continue
(“F” for Fail?)
Avg. time on ANY page?