{"id":1102,"date":"2012-04-09T12:45:05","date_gmt":"2012-04-09T11:45:05","guid":{"rendered":"http:\/\/www.gydlepublishing.com\/blog\/?p=1102"},"modified":"2012-04-09T12:52:19","modified_gmt":"2012-04-09T11:52:19","slug":"a-big-fat-f","status":"publish","type":"post","link":"http:\/\/www.gydlepublishing.com\/blog\/2012\/04\/a-big-fat-f\/","title":{"rendered":"A big fat F"},"content":{"rendered":"

I’m reading “The Shallows<\/a>” right now (thank you Matt, my local independent bookseller<\/a>, for another eye-opening tome). It addresses how the Internet is changing our brains. Did you know that you read differently online? Eye-tracking studies <\/a>have shown that the vast majority of people read the first two or three full lines of text on a web page,<\/p>\n

and then<\/p>\n

their<\/p>\n

eyes<\/p>\n

drop<\/p>\n

down<\/p>\n

a few<\/p>\n

lines,<\/p>\n

quickly.<\/p>\n

Then they may once again scan about halfway across the page<\/p>\n

for a couple more lines, before finally letting their eyes continue<\/p>\n

down<\/p>\n

the<\/p>\n

left-hand<\/p>\n

side<\/p>\n

fast,<\/em><\/p>\n

to the<\/p>\n

bottom.<\/p>\n

Their eyes<\/p>\n

make<\/p>\n

a “F”<\/p>\n

pattern.<\/p>\n

(“F” for Fail?)<\/p>\n

Avg. time on ANY page?<\/p>\n

19-27 seconds.<\/p>\n

Bye.<\/p>\n","protected":false},"excerpt":{"rendered":"

I’m reading “The Shallows” right now (thank you Matt, my local independent bookseller, for another eye-opening tome). It addresses how the Internet is changing our brains. Did you know that you read differently online? Eye-tracking studies have shown that the … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[55,3,9],"tags":[170,171],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p1R58n-hM","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/www.gydlepublishing.com\/blog\/wp-json\/wp\/v2\/posts\/1102"}],"collection":[{"href":"http:\/\/www.gydlepublishing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gydlepublishing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gydlepublishing.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gydlepublishing.com\/blog\/wp-json\/wp\/v2\/comments?post=1102"}],"version-history":[{"count":8,"href":"http:\/\/www.gydlepublishing.com\/blog\/wp-json\/wp\/v2\/posts\/1102\/revisions"}],"predecessor-version":[{"id":1107,"href":"http:\/\/www.gydlepublishing.com\/blog\/wp-json\/wp\/v2\/posts\/1102\/revisions\/1107"}],"wp:attachment":[{"href":"http:\/\/www.gydlepublishing.com\/blog\/wp-json\/wp\/v2\/media?parent=1102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gydlepublishing.com\/blog\/wp-json\/wp\/v2\/categories?post=1102"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gydlepublishing.com\/blog\/wp-json\/wp\/v2\/tags?post=1102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}