I’m reading “The Shallows” right now (thank you Matt, my local independent bookseller, for another eye-opening tome). It addresses how the Internet is changing our brains. Did you know that you read differently online? Eye-tracking studies have shown that the vast majority of people read the first two or three full lines of text on a web page,
and then
their
eyes
drop
down
a few
lines,
quickly.
Then they may once again scan about halfway across the page
for a couple more lines, before finally letting their eyes continue
down
the
left-hand
side
fast,
to the
bottom.
Their eyes
make
a “F”
pattern.
(“F” for Fail?)
Avg. time on ANY page?
19-27 seconds.
Bye.


